we managed Formula 1’s account on Snapchat through the 2023 seasons, handling production and posting during the races as well as weekly highlight and entertainment reels that would be viewed through Snapchat’s “Show” format. our work helped increase F1’s reach on the platform by adding 1.2m new followers (a 25% increase) and increasing monetization output through shows that outperformed their previous years. and it turned us all into F1 fans.