user generated content.
“brand marketing, but make it organic!”
UGC creation is a low-cost format helping brands partner with regular users to create authentic content marketing their product or service. i’ve concepted, shot, edited and acted in over 500 UGC projects.
here are a few of my favorite UGC campaigns I’ve worked on.
This was the top performer in an ambitious project of testing 10 different actors with 4 different concepts performed each. We filmed a few more test opens as the campaign moved along to adjust mid-campaign and achieve even lower CPAs!
MANSCAPED
SILK
This was completed through TikTok’s TTCX creator program, being part of a test sequence of 4 different openers. This was a great example of finding success in creating branded content that doesn’t look like an ad, but instead feels native to the platform.
DOOMLINGS
Doomlings is a social card game that is soaring in popularity, winning numerous awards over the last 2 years. We were asked to create some skits that utilized TikTok’s face filter technology as a way to showcase the different powers of the cards.
more examples available on request.